New Superfood for your hair formulated with 91% natural ingredients, the latest series from Japan’s No.1 Haircare brand, Lux Luminique contains no silicon, no paraben and no artificial colorants for an added boost of shine and bounce to your hair. If you haven’t already tried the Superfood range, here’s 3 reason why it’s time to indulge in the goodness of luxurious haircare experience like no other that brings out your hair’s healthier shine from within:


  • 1. Silicon Free, Paraben Free & No Artificial Colorants

Ok, so you’ve been hearing and seeing these a lot but what exactly do they mean? For starters, many have chosen to go for Silicon free shampoos because despite giving your hair added shine and smoothness, silicones are water insoluble (i.e. tricky to wash out with water) and they form a layer around the hair shaft that prevents moisture from penetrating. This can lead to dry and brittle hair as well as subsequent hair shedding.


Well then, what about Paraben? Parabens are preservatives used to ensure the shelf life of your shampoos and to prevent the growth of harmful bacteria and mould. As opposed to Silicon, Parabens are water soluble thus, are easily rinsed and do not cause any build up in hair. However, due to the way they are chemically structured, they prevent evaporation and water loss from the hair and can cause frizziness and dry hair.


Are artificial colorants really that bad? Where’s the harm in slathering a drop or two of pretty rainbow coloured soap all over myself? These might seem like really simple questions until you find out that artificial colorants are made from coal tar and some can contain heavy metal salts like lead and other toxins that not only increase your risk of sensitivity and irritation to your skin, they also clog pores and increase risks of acne.

Now, we don’t want all these harmful ingredients in our hair and on our skin do we?

2. Acai Goodness: Antioxidants, Collagen, Shea butter, and Kukui Oil

Most suited for damaged or fragile hair, the Acai Straight Shampoo & Conditioner Duo are rich in Antioxidants which help protect the hair and scalp from oxidative stress that our bodies are subjected to daily. It also contains collagen, shea butter, and kukui oil, all of which strengthens hair follicles and prevents delicate split ends and pesky break offs. To top it off, infuse in invigorating dual aroma of Acai Berry & Sakura as you fully kick back and enjoy your quality hair spa time in the tub.

3. Hydrate, Moisturize & Repeat with Goji Berry

For those with dry hair or dry scalp, you should definitely get the Goji Berry Moist Shampoo & Conditioner Duo. Moisturises the hair and soothes the scalp, it comes power packed with amino acids, minerals, and polysaccharides that retain and rebalance the moisture levels of the hair and scalp, keeping them hydrated at all time. Oh, and you don’t have to worry about smelling like Chinese medicine and herbs because the Goji Berry Moist Shampoo & Conditioner Duo is paired with a refreshing citrusy grapefruit scent that lasts the entire day.


Are you all ready to get your hands on a glorious bottle from Lux Luminique’s Superfoods haircare series? We’re very excited to announce that we’ve partnered with Lux Luminique to give away a set Acai Straight or Goji Berry Moist Shampoo & Conditioner Duo to 2 lucky winners!


Here’s how to win:

1. Follow both IG our accounts @3inute and @luxluminiquesg

2. Like our giveaway post on IG

3. Comment whether you’re Team Acai or Goji and tag 2 friends to share this giveaway!


Giveaway Period is from now till 18th November 2018, 2359 and is opened locally only. Accounts must be public to be valid. 2 lucky winners will be announced on 19th November 2018. Hurry head over to our IG Post HERE and start tagging away! We''re also giving away sample packs with every purchase, while stocks last! Try them, use them, go buy them if you love them :)